Before social media became the
‘in-thing’, when we heard the word ‘NEWS’ the first thing that would come to
mind is ‘TRUTH’ and not just gossip or some individuals who may just be
constituting ‘nuisancy’, that’s if English would permit me that usage.
As a child, listening to news on the
Tv or radio was most of the times 100% authentic or 97% at the most very
authentic and verifiable.
But with the advent of several social
media platforms, just about anything is put out there for public consumption
whether fake, false, true or … you just name it. It’s all out there and it
takes only a very sound mind to rational what is or what is not. The internet
does a lot of misinformation and harm in one month than what simply gossip and
‘word-of-mouth’ has done in decades put together.
Having consulted with two communications experts, Dr.
Melissa Zimdars, an associate professor at Merrimack College in Massachusetts and Alexios
Mantzarlis,
the head of the International Fact-Checking Network at the Poynter Institute,
CNN decided to published an article hammering on the notion that just
because it's on the internet doesn't make
it true.
It seems so simple, but if everyone
knew that, Facebook and Google wouldn't have to pull bogus news sites from their advertising algorithms and people wouldn't breathlessly
share stories that claim Donald Trump is a secret lizard person or Hillary
Clinton is an android in a pantsuit.
First, know the
different types of misleading and false news
1. Fake news
These are the easiest to debunk and often come from known
sham sites that are designed to look like real news outlets. They may include
misleading photographs and headlines that, at first read, sound like they could
be real.
2. Misleading news
These are the hardest to debunk, because they often contain a
kernel of truth: A fact, event or quote that has been taken out of context.
Look for sensational headlines that aren't supported by the information in the
article.
3. Highly partisan news
A type of misleading news, this may be an interpretation of a
real news event where the facts are manipulated to fit an agenda.
4. Clickbait
The shocking or teasing headlines of these stories trick you
into clicking for more information -- which may or may not live up to what was
promised.
5. Satire
This one is tough, because satire doesn't pretend to be real
and serves a purpose as commentary or entertainment. But if people are not
familiar with a satire site, they can share the news as if it is legitimate.
Alexios Mantzarlis trains fact-checkers for a living. He says
it's important to have a "healthy amount of skepticism" and to think,
really think, before sharing a piece of news.
"If we were a little slower to share and re-tweet
content purely based on the headline, we'd go a good way towards combating
flasehoods," he told CNN.
Melissa Zimdars points out that even those who spend a lot of
time online aren't immune to fake content.
"People think this (thinking) applies only for older
people," she told CNN. "I think even early education should be
teaching about communication, media and the internet. Growing up with the
internet doesn't necessarily mean you're internet savvy."
For starters, here are
10 questions you should ask if something looks fake:
1. Does the story come from a strange URL?
Zimdars says sites with strange
suffixes like
".co" or ".su," or that are hosted by third party platforms
like WordPress should raise a red flag. Some fake sites, like National Report, have
legitimate-sounding, if not overly general names that can easily trick people
on social sites. For instance, several fake reports from abcnews.com.co have
gone viral before being debunked, including a June article that claimed
President Obama signed an order banning assault weapon sales.
2. Does the headline match the information in the article?
Mantzarlis says one of
the biggest reasons bogus news spreads on Facebook is because people get sucked
in by a headline and don't bother to click through.
Just this week, several
dubious organizations circulated a story about Pepsi CEO Indra Nooyi.
"Pepsi STOCK Plummets After CEO Tells Trump Supporters to 'Take Their
Business Elsewhere'," trumpeted one such headline.
However, the articles
themselves didn't contain that quote nor evidence that Pepsi's stock saw a
significant drop (it didn't). Nooyi did make recorded comments about Trump's
election, but was never quoted telling his supporters to "take their
business elsewhere."
3. Is it a recent story, or an old one that has been re-purposed?
Sometimes legitimate news stories
can be twisted and resurrected years after the fact to create a
false conflation of events. Mantzarlis recalls an erroneous story that actually
cited a legitimate piece of news from CNNMoney.
A blog called Viral
Liberty recently reported that Ford had moved production of some of their
trucks from Mexico to Ohio because of Donald Trump's election win. The story
quickly caught fire online -- after all, it seemed like a great win for the
domestic auto industry.
It turns out, Ford did
move some manufacturing from Mexico to Ohio -- in 2015. It had nothing to do
with the election results at all.
4. Are the supporting videos or photos verifiable?
Photos and videos can
also be taken
out of context to support a false claim. In April, the liberal
site Occupy Democrats posted a video that purportedly showed a young woman
getting removed from a bathroom by police for not looking feminine enough. This
was during the height of the HB2 "bathroom bill" controversy, and the
article clearly linked the two. "IT BEGINS," read the headline.
However, there was no
date on the video or evidence that it was shot in North Carolina, where the
"bathroom bill" was to be passed.
In fact, according to
Snopes, the same video was published to a Facebook page in 2015, meaning it
predated the HB2 controversy.
5. Does the article cite primary sources?
It's not just political
news that can be bogus. Now8News is one of the most infamous
fake-but-looks-real site, specializing in the kind of weird news stories that
often go viral.
One such article claims
Coca-Cola recalled Dasani water bottles after a "clear parasite" was
found in the water. There was even an accompanying gross-out picture that
allegedly showed the parasite, though some basic Googling reveals it is most
likely a photo of a young eel.
Regardless, the article
had no
statement or claim from any company. Clearly this would be a
big story. Dasani or any number of consumer advocacy groups would publish
statements or news releases about it, right? There are none to be found --
because the story is 100% fake.
6. Does the story feature quotes, and are they traceable?
A favorite meme of
Liberal Facebook groups features a fake quote from Donald Trump that is
allegedly from a People Magazine interview in 1998:
"If I were to run, I'd run as a Republican. They're the
dumbest group of voters in the country. They believe anything on Fox News. I
could lie and they'd still eat it up. I bet my numbers would be terrific."
This one is easily
debunked if you take even a moment to think about it: People.com has extensive
archives, and this quote is nowhere to be found in them.
7. Is it the only outlet reporting the story?
During this election
season, Pope Francis was roped into three super viral, and completely false,
stories. According to various (fake) websites, the Pope endorsed three US
Presidential candidates: First, Bernie Sanders, as "reported" by
National Report and USAToday.com.co. Then, Donald Trump, as
"reported" by fake news site WTOE 5 News. Finally, another fake news
site KYPO6.com reported he had endorsed Hillary Clinton!
In all of these
instances, subsequent reports all circled back to the fake ones. It's always
good to
trace a story back to the original source, and if you find
yourself in a loop -- or if they all lead back to the same dubious site -- you
have reason to doubt.
8. Is your own bias getting in the way?
Both Zimdars and
Mantzarlis say confirmation bias is a big reason fake news speads like
it does. Some of that is built into Facebook's algorithm -- the more you like
or interact with a certain interest, the more Facebook will show you related to
that interest.
Similarly, if you hate
Donald Trump, you are more likely to think negative stories about Donald Trump
are true, even if there is no evidence.
"We seek out
information that already fits with our established beliefs," says Zimdars.
"If we come into contact with information we don't agree with, it still
may reaffirm us because we will attempt to find faults."
So if you find an
outrageous article that feels "too good to be true," use caution: It
just might be.
9. Has it been debunked by a reputable fact-checking organization?
Did you know there is
actually an International Fact-Checking Network (which Mantzarlis leads)? And
that it has a code of principles? The code includes the ideals of
nonpartisanship and transparency, among others. Sites like FactCheck.org,
Snopes and Politifact abide by this code, so if you see a debunking there, you
know you're
getting the real deal.
10. Is the host on a list of unreliable news websites?
This is where things can get tricky.
There's obviously a big difference between "misleading" news, which
is usually based in fact, and "fake" news, which is just fiction
disguised as fact. Zimdars' now-famous list covers both kinds, as well as
satire and sites that capitalize on clickbait-type headlines. Snopes also
maintains a list.
While Zimdars is glad
her list has gotten so much attention, she also cautions that completely writng
off some of the sites as "fake" is not accurate. "I want to make
sure this list doesn't do a great disservice to the ultimate goal," she
says. "It's interesting that some of the headlines [about my list] are
just as hyperbolic as the ones I am analyzing."